New Markets

The Lead Summer 2015 - Lifetime Benefit Solutions

Expanding into Ohio New Jersey LBS

Lifetime is on the move:
Expanding into Ohio & New Jersey

Building on existing business relationships and opportunities, Lifetime Benefit Solutions, a third-party administrator (TPA) of self-funded medical and dental benefits, is moving into new regions, focusing initially on Ohio and New Jersey.

Said Brian Boothby, vice president of sales and client services, “We are thrilled to be able to expand our presence nationally.”

Escalating health care costs have made employers in these states carefully rethink their fully insured health care plans and actively consider other options. Many are now looking for a TPA that can offer plan flexibility – an area in which Lifetime excels.

In addition to self-funded medical and dental plans, Lifetime offers a full menu of complementary products including flexible spending accounts, health reimbursement accounts, health savings accounts, qualified transportation benefits, payroll solutions, COBRA administration, 401(k) administration and compliance services.

Boothby says the company is seeking to engage in partnerships across the United States.

“Initially, we are focusing on marketing efforts in both Ohio and New Jersey, and look to deliver on our corporate strategy of being the most flexible, creative and affordable benefit plan administrator,” said Boothby. “We plan to leverage our ability to customize plans to each customer’s unique situation and completeness of product and service offerings as distinguishing factors as we move into other new markets.”


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Lifetime Benefit Solutions is a national leader in developing and delivering health-related benefits plans – partnering with our customers to deliver value and promote employee health and wellness.

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